What is Crowdfunding?
Crowdfunding is the term coined by start up business owners when searching for financial backers online. It can be served in a couple of different flavours, either by the traditional equity based format – or by rewarding backers, thus giving away zero of the company.
The most popular websites for Crowdfunding are Kickstarter, Indiegogo, Crowdcube and Crowdfunder. They all encourage entrepreneurs to utilise rich media to market their ideas and help tell their stories – especially video.
Why Video Works
It’s no longer acceptable to just use text in a pitch, or presentation, to tell a story. It’s commonly acknowledged that a well made video holds the attention of the viewer for considerably longer, helping to create a much deeper connection. This fact proves a pitch video essential in the bid for raising money.
While understanding that a pitch video can be the difference between raising the funds needed to realise your dreams and failure – it’s also good to note that creating such a video has to be approached in the correct way.
Here’s the mantra we always follow.
The video must look professional, be clear with its message, carry a compelling narrative from the founders and connect with the viewer by defining the values and benefits of making an investment into the project.
Two of the most successful campaigns we’ve had the pleasure of working on are Openplay and Mous. Two startups that have gone on to great things, in contrasting sectors.
Mous was successfully funded, giving the founders the opportunity to open their business to a global market. Openplay smashed their target of £150k on Crowdcube and are currently scaling up.
Our basic Crowdfunding video solution starts at £950 + vat and will give you all you need to get up and running with a professional, friendly, high definition video presentation.
If your budget stretches further, then let us produce a quote for a fully managed solution – Including the creative idea, filming and an array of assets for seeding on social, your website and the Crowdfunding platforms.